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AI & Design6 min read

How AI Is Shaping Better UX, Whether You Know It or Not

AI is already embedded in the products we design. Understanding it changes how you make decisions, not just how fast you make them.

Chukwuemeka IheonyeProduct Designer

Suggested

This morning, before I’d finished my tea, AI had already made a dozen decisions for me. My phone sorted my notifications. My email filtered out the spam. My music app picked a playlist that was, annoyingly, exactly right. My keyboard finished three of my sentences. None of it announced itself as “AI”. It just felt like the product being good.

That’s the part designers sometimes miss. We talk about AI as if it’s a chatbot in the corner of the screen. Most of the time, it’s the invisible layer underneath the interface, deciding what to show, in what order, and when.

The most profound technologies are those that disappear.
— Mark Weiser, Scientific American, 1991

The layer you’re already designing

Every time you design a feed, a search result, a “recommended for you” row or a smart default, you’re designing the surface of a model. The UI is the part people see; the predictions underneath shape what they experience.

InterfaceWhat people see and touchDecisionsRanking, defaults, suggestions, filtersModel + dataPatterns learned from behaviourfeedback loop
The interface people see sits on top of decisions a model is making about what they’ll see.

What changes when the system can be wrong

Traditional software is predictable: press the button, get the result. AI is probabilistic. It’s usually right, sometimes confidently wrong. That one difference changes how I design in three ways.

1. Show your working

People trust a suggestion more when they can see why it appeared. A short “because you read…” line does more for trust than any amount of polish.

We rewrote your intro

Your changes have been applied.

Don’t: A confident black box. Why this? Can I change it? Nobody knows.

Suggested: a shorter intro

Because your first paragraph is 3× your usual length

ApplyCompareDismiss
Do: The suggestion explains itself and leaves the person in control.

2. Make undo effortless

If the system will sometimes guess wrong, recovering has to cost almost nothing. Undo, “not interested”, easy edits. At Writesea, where I design AI-assisted writing tools, my rule is simple: the writer should never feel the AI took something from them.

3. Design for the “I don’t know”

Good AI products have a graceful state for low confidence. Instead of a bad guess, they ask a question, offer a couple of options, or step back and let the person lead. Designing that state is as important as designing the happy path.

AI is changing how I work, too

It’s not just the products. AI has changed my process. I use it to cluster research notes, draft first-pass UX copy, and build working prototypes in code instead of clickable mock-ups. This portfolio, for instance, was built with Claude Code.

But the judgement calls stay with me: what problem we’re solving, who we might be leaving out, and whether the thing actually helps. AI makes me faster. It doesn’t make me right.